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Issue Date	Title	Author(s)
2008	SCIENTIFIC RESEARCH: WHAT RESEARCHERS SHOULD DO AND SHOULD NOT	Wijewardena, W.A.
2011	The Impact Of Relationship Marketing Orientation And Market Orientation On Customer Loyalty In The Sri Lankan Banking Sector: A Dyadic Explorartion	Wijekoon, W.M.A.K; Dharmadasa, M.P.P
2012	TOWARDS CUSTOMER ORIENTED HIGHER EDUCATION: IMPROVING QUALITY AND RELEVANCE OF UNDERGRADUATE EDUCATION IN SRI LANKA	Randiwela, Pradeep
2008	Construction of Self through Consumption by Young Sri Lankans: Extension of Cultural Self vs. Construction of Postmodern Self	Hewawasam, Buddhika; Wijetunga, Dinuka; ayakody, J.A.S.K.J.
2003	Dynamics of Service Quality, Customer Satisfaction and Loyalty: A Study of the Retail Banking Industry of Sri Lanka	Fernando, Mayuri A.; Wijetunga, Dinuka
2005	The Impact of Cultural Values on the Effectiveness of Television Commercials with Female Sexual Appeal: A Study of Sri Lanka	Nilaweera, Upul; Wijetunga, Dinuka
2012	The Digital Divide Objectified in the Artefact: Use of the Mobile Telephone by Rural Youth in Sri Lanka	Wijetunga, Dinuka
2012	EFFECTIVENESS OF LOYALTY CARDS TO BUILD THE STORE LOYALTY	Pieris, Dhanuka; Udunuwara, Maduka
2012	Customer Satisfaction in Sri Lankan Retail Banking: Importance of Service Quality	Wijetunga, Dinuka; Goonatillake, Ranjani
2008	Dynamics of Value Incongruence in Market Orientation and Turnover Intention in the Fixed Line Telecommunication Industry of Sri Lanka	Perera, Stanley; Wijetunga, Dinuka; Jayakody, J.A.S.K.