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http://archive.cmb.ac.lk:8080/xmlui/handle/70130/7392| Title: | Application of Google Analytics to Optimize User Engagement on University Library Websites: A Case Study Based on a State University in Sri Lanka |
| Authors: | Senanayake, S.G.N.C. |
| Keywords: | Google Analytics University Library Websites User Engagement |
| Issue Date: | 2024 |
| Publisher: | University of Colombo |
| Citation: | Senanayake, S.G.N.C. (2024). Application of Google Analytics to Optimize User Engagement on University Library Websites: A Case Study Based on a State University in Sri Lanka. Proceedings: University of Colombo Annual Research Symposium 2024, p.597. |
| Abstract: | The digital era has significantly reshaped the role of university libraries, transforming them into essential digital platforms that support academic research and learning. The library website is crucial as it serves as a central hub for accessing resources, services, and information, enhancing the library’s accessibility and supporting the academic community’s needs. This study examines the effectiveness of a state university library website in Sri Lanka, employing Google Analytics to track … |
| URI: | http://archive.cmb.ac.lk:8080/xmlui/handle/70130/7392 |
| Appears in Collections: | The Library |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 597 - Chinthaka.pdf | 174.48 kB | Adobe PDF | View/Open |
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