Please use this identifier to cite or link to this item: http://archive.cmb.ac.lk:8080/xmlui/handle/70130/7384
Full metadata record
DC FieldValueLanguage
dc.contributor.authorJayathunga, J.N.D.-
dc.contributor.authorKirishanthan, P.-
dc.contributor.authorKarunarathne, M.-
dc.date.accessioned2024-11-08T04:01:04Z-
dc.date.available2024-11-08T04:01:04Z-
dc.date.issued2022-
dc.identifier.citationJayathunga, J.N.D., Kirishanthan, P., and Karunarathne, M. (2022). Homestay tourism: A community-based approach for empowering local communities. Proceedings of the 8th International Conference on Humanities and Social Sciences, 19.en_US
dc.identifier.issn2420-7365-
dc.identifier.urihttp://archive.cmb.ac.lk:8080/xmlui/handle/70130/7384-
dc.description.abstractThe rapid expansion of the tourism sector in Sri Lanka in recent decades has given rise to the concept of sustainable tourism. Sustainable homestay tourism development is strongly intertwined with environmentally conscious travel. In this context, one of the most effective ways to encourage community development in tourist destinations where locals play an important role is to stabilize tourism sustainability. Unawatuna, which is located in southern Sri Lanka, is a popular tourist destination and tourism is the primary economic activity in that area. Hence, the aim of the study was to examine the potential of homestay tourism in enhancing the local economy. A questionnaire survey was conducted to collect data from 100 respondents (age 16+) using a purposive sampling method. Relative importance analysis and PESTEL analysis were used to analyse the data. According to the findings, 3% of the respondents are unemployed. Fifty- eight percent of the workforce is engaged in tourism-related activities. Among them, males (80%) dominate the tourism sector in the study area. The study identified three main locations for promoting homestay tourism in this area which are Unawatuna beach area, Jungle beach, and Rumassala Sanctuary. Furthermore, 78% of respondents said that they were eager to begin homestay tourism. The respondents said it would increase job opportunities for locals (63%) and balance gender equity in the tourism industry (74%). Most of the respondents (79%) prefer to combine homestay with environmental and cultural factors such as village life, traditional foods and rituals, nature or workplace tours, religious studies, and visits to religious sites. The study revealed that homestay tourism will enable interaction between tourists and locals for a more flourishing experience in tourism. The research proposes homestay tourism as a viable option for reducing unemployment and household poverty. It has the potential to empower females and aging groups, particularly in tourist destinations.en_US
dc.language.isoenen_US
dc.publisherFaculty of Arts, University of Colomboen_US
dc.subjectHomestay tourismen_US
dc.subjectUnawatunaen_US
dc.subjectRumassalaen_US
dc.subjectSustainable Tourismen_US
dc.titleHomestay tourism: A community-based approach for empowering local communitiesen_US
dc.typeArticleen_US
Appears in Collections:Department of Geography

Files in This Item:
File Description SizeFormat 
J N D Jayathunga_Homestay tourism.pdfPROCEEDINGS, 8 th INTERNATIONAL CONFERENCE ON HUMANITIES AND SOCIAL SCIENCES44.42 kBAdobe PDFView/Open


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.