Study on International Tourists’ Awareness of Sri Lanka’s Astro-Tourism Potential

Abstract

Astro-tourism, an emerging subset of the wider tourism sector, is dedicated to enticing individuals who are interested in astronomy and participation in Astronomical events. The primary objective of this study is to examine the level of awareness among international tourists regarding Sri Lanka’s Astro-tourism sector and identify any latent opportunities that the industry may have. Using methods such as questionnaires and in-person interviews, this study determines how well-informed international tourists are about Sri Lanka’s Astro-tourism attractions. In order to acquire insights into the expertise and interest of visitors, travel agencies, and important stakeholders in astronomical experiences, data was collected through contacts with these groups. For data analysis, SPSS and Microsoft Excel statistical software were utilized. The study also looks into the existing facilities and services in Sri Lanka that have a focus on Astro-tourism. The preliminary results show that international visitors visiting Sri Lanka have a moderate level of knowledge of the potential of Astro-tourism. The majority of people (80%) who took the survey were keen on having memorable adventures, but only a few (20%) knew about the country’s astronomical attractions. This reveals a huge gap in promotional activities and communication methods to promote Sri Lanka as an emergent Astro tourism destination. Sri Lanka has different environments that offer a diversity of astronomical experiences, which is an important component of its Astro-tourism potential. A wide range of landscapes, from verdant highlands to sandy beaches, offer ideal conditions for stargazing and the study of the night sky. Important measures in fostering this distinct industry include establishing sustainable practices, reducing light pollution, and establishing designated areas that are receptive to Astro -tourism. This study provides an innovative foundation for future research on Sri Lanka’s Astro-tourism industry, emphasizing the importance of educating foreign visitors. The study that can be helpful for businesses, policymakers, and other interested parties who are looking to introduce new and innovative fields in the tourism industry in Sri Lanka in a sustainable manner.