Please use this identifier to cite or link to this item: http://archive.cmb.ac.lk:8080/xmlui/handle/70130/7207
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dc.contributor.authorJohoran, S. Shabnam-
dc.contributor.authorSomaratna, Sajeewanie D.-
dc.date.accessioned2023-09-15T03:48:17Z-
dc.date.available2023-09-15T03:48:17Z-
dc.date.issued2023-
dc.identifier.citationNishath, S.S. and Somaratna, H.M.D.S.D. (2023). University Librarians’ Perception on the Marketing of Library Services in Sri Lanka: An Attitudinal Survey. Sri Lanka Library Review, 37(2), p.1-15.DOI: https://doi.org/10.4038/sllr.v37i2.61en_US
dc.identifier.urihttp://archive.cmb.ac.lk:8080/xmlui/handle/70130/7207-
dc.description.abstractIn this Google era, Sri Lankan university librarians are in need to consider a way of “selling” their services to attract new users and retain existing ones. Bridging the gap between the users and the available information resources and services would require a positive perception and attitude of librarians. In this regard, the perception and attitude of Sri Lankan university librarians may influence the marketing of library services. The objective of this study was drawn to analyze the perception and ...en_US
dc.language.isoenen_US
dc.publisherSri Lanka Library Associationen_US
dc.subjectUniversity Librariesen_US
dc.subjectUniversity librariansen_US
dc.subjectLibrary marketingen_US
dc.subjectPerceptionen_US
dc.subjectAttitudeen_US
dc.titleUniversity Librarians’ Perception on the Marketing of Library Services in Sri Lanka: An Attitudinal Surveyen_US
dc.typeArticleen_US
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