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http://archive.cmb.ac.lk:8080/xmlui/handle/70130/7207
Title: | University Librarians’ Perception on the Marketing of Library Services in Sri Lanka: An Attitudinal Survey |
Authors: | Johoran, S. Shabnam Somaratna, Sajeewanie D. |
Keywords: | University Libraries University librarians Library marketing Perception Attitude |
Issue Date: | 2023 |
Publisher: | Sri Lanka Library Association |
Citation: | Nishath, S.S. and Somaratna, H.M.D.S.D. (2023). University Librarians’ Perception on the Marketing of Library Services in Sri Lanka: An Attitudinal Survey. Sri Lanka Library Review, 37(2), p.1-15.DOI: https://doi.org/10.4038/sllr.v37i2.61 |
Abstract: | In this Google era, Sri Lankan university librarians are in need to consider a way of “selling” their services to attract new users and retain existing ones. Bridging the gap between the users and the available information resources and services would require a positive perception and attitude of librarians. In this regard, the perception and attitude of Sri Lankan university librarians may influence the marketing of library services. The objective of this study was drawn to analyze the perception and ... |
URI: | http://archive.cmb.ac.lk:8080/xmlui/handle/70130/7207 |
Appears in Collections: | The Library |
Files in This Item:
File | Description | Size | Format | |
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SLLR 2023 37(2).pdf | 1.27 MB | Adobe PDF | View/Open |
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