Please use this identifier to cite or link to this item: http://archive.cmb.ac.lk:8080/xmlui/handle/70130/7207
Title: University Librarians’ Perception on the Marketing of Library Services in Sri Lanka: An Attitudinal Survey
Authors: Johoran, S. Shabnam
Somaratna, Sajeewanie D.
Keywords: University Libraries
University librarians
Library marketing
Perception
Attitude
Issue Date: 2023
Publisher: Sri Lanka Library Association
Citation: Nishath, S.S. and Somaratna, H.M.D.S.D. (2023). University Librarians’ Perception on the Marketing of Library Services in Sri Lanka: An Attitudinal Survey. Sri Lanka Library Review, 37(2), p.1-15.DOI: https://doi.org/10.4038/sllr.v37i2.61
Abstract: In this Google era, Sri Lankan university librarians are in need to consider a way of “selling” their services to attract new users and retain existing ones. Bridging the gap between the users and the available information resources and services would require a positive perception and attitude of librarians. In this regard, the perception and attitude of Sri Lankan university librarians may influence the marketing of library services. The objective of this study was drawn to analyze the perception and ...
URI: http://archive.cmb.ac.lk:8080/xmlui/handle/70130/7207
Appears in Collections:The Library

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