A Comparative Study on Public Perception towards Sinhala Medium “Investigative reporting” Programmes Broadcasted by Private FM Radio Channels in Sri Lanka

Abstract

This research report studies on Public Perception towards Sinhala Medium, “Investigative reporting” Programmes, Broadcasted by Private FM Radio Channels in Sri Lanka. The key objective is to understand the factors affecting day time programmes on other channels vs NethFM Investigative Reporting Programme ‘ Balumgala’ towards Public Perception.To get a positive result from the research, Primary & Secondary research methods used to identify the problem. Secondary Research methods such as ACNielsen, LMRB quarterly ratings refereed, Also Primary data acquired to gain the objectives. Primary Research relevant data collected through interviews with a sample of 500 (Listeners and the NethFM Management Level Officials) the results were found as there is a need in improving programme formats during Day time programmes compared to Balumgala.The results of the research gives marketer an idea about the way some ground breaking steps need to be done to capture the market if need to gain rating on other day time programmes on NethFM which will help to upgrade the Programmes and Channel rating and increase the market share. If there is any possibility to change the current process as per the recommendation along with the Balumgala the top programme in its nature, wich has the highest ratings, it would be a plus point to the Company reaching towards profitability and a plus point to the Advertising & Media sector of Sri Lanka as NethFM is a people’s Radio Channel who works to serve the nation with dedication & care.